Online shoppers want high-quality product images, detailed information, and useful extra features

Online shoppers attach great importance to product presentation and accurate product information when browsing for both technical and consumer products. While one or more product images are enough to make or break the sale of fashion items, additional detailed information is essential when it comes to domestic appliances. This was the conclusion reached by a representative online study conducted by dmc digital media center GmbH, partners of Heiler Software. The "In Focus" series of surveys by dmc seeks to analyze the needs of online retailers and to let online sellers know exactly what their customers want when using their websites. dmc conducted a survey to uncover which product information and supplementary details are considered relevant by online shoppers and which features of an online shop are likely to encourage them to make a purchase. Two product groups were selected, namely fashion items and domestic appliances.