Holding on to key accounts through personalized electronic catalogs
Major customers want up-to-date, accurate details of your assortments. You can significantly increase the sales generated by your key accounts through direct targeting of customers and strategic cross-selling. How? By ensuring that your assortments are perfectly aligned with your customers‘ requirements. Heiler can provide a solution where customer-specific product information is made available in a central catalog system. “PunchOut” catalogs with powerful search functions can be integrated directly into the customer‘s e-procurement system, thereby reinforcing brand identity and increasing customer retention.
- Transaction costs are reduced thanks to the exchange of data from electronic catalogs.
- Sales are boosted by internationally available PunchOut catalogs.
- Product information is always up-to-date.
- Strategic cross-selling improves sales figures.
- Enhanced data quality equals increased customer retention.
- Similarity search and feature search functions make it easy to locate technical products.
- Sell-side functions for entering supplier addresses
- Order history for traceability and fast reprocurement
- Availability check and extensive reporting functions