Catalog publishing
Print catalogs at the touch of a button
Hundreds of pages, thousands of items – price lists and structured parts catalogs (often in several languages) represent key sales instruments in industry and in the technical wholesale area, in other words, in B2B communication. Print catalogs can be created at the touch of a button for this purpose, although the quality of these is a matter of some debate. According to one study, almost half of all companies currently have poor-quality catalogs. A professional product information management (PIM) system is therefore essential to ensuring data quality in automated catalogs.
Haworth, the international office furniture manufacturer, uses highly automated tables and references to accessories in its catalog. Generation of the catalog in two languages is fully automated with Heiler Print Manager.
The Benefits
- Support for global, multilingual publication processes
- Synchronized publication in multiple locations
- The latest data guaranteed
- Cost savings through automation
- Personalized publications
- Reusability of publications
- Independence from external providers