Hullabaloo (B2B) solutions is a premier provider of business-to-business managed service solutions focused on addressing data quality, item master data management and the problematic issues associated with catalogue content management & supplier enablement for e-procurement. 

Our hosted, In Country Content Xchange Platform powered by Heiler software is a comprehensive solution suite comprising Technology, Process and People expertise.

Our Solutions and services include:

About Us

Hullabaloo (B2B) Solutions based in Sydney's CBD was established in 2007 by Jeff Felsinger formerly of Cyberlynx Procurement Services, a jointly owned company of the Commonwealth Bank of Australia and Woolworths Limited.

Hullabaloo, was formed when Cyberlynx signaled that its Supplier Hub business in operation since 2000 would no longer continue to offer its services in the growing enterprise data and catalogue content services market. Keen to ensure business continuity to existing customers and capitalise on the content services skills and expertise Supplier Hub was renowned for, Hullabaloo undertook a management buyout retaining key personnel, including its proven technology partners whilst broadening the suite of on-demand solutions and content services offerings to best position itself to take advantage of the rapid growth in the (SaaS) Software as a Service market.

"We are totally committed to catalogue content management and enterprise data quality and in providing the right mix of solutions and services that enable organisations achieve greater efficiencies and returns on their e-business initiatives and software implementations.  This commitment is reflected in our investment in the build of the Content Xchange Platform a first in the APAC region that gives organisations a real choice of best in class applications and services associated with catalogue enablement, content management and product information management without the huge upfront costs associated with having to buy hardware, license software, implement, resource and support these apps behind their firewall. Quite simply we can have companies up and running in 30-60 days says Hullabaloo's CEO and founder Jeff Felsinger"

Our Vision 

Our vision is to be "Australia's leading solutions & services provider for e-procurement catalogue content management and supplier enablement services, Master Data and Product Information Management services".  We will achieve this through our operational prowess, technology infrastructure and sophistication, proven expertise and commitment to total customer satisfaction.